#Spinning

2024-09-20

Reifenhäuser strengthens field service operations in the Middle East and Africa

Reifenhäuser Group, a global leader in plastics extrusion technology, announces a significant expansion of its field service operations across the Middle East and Africa (MEA) region. Building on a longstanding presence in the region, which includes a sales office established in United Arab Emirates five years ago, Reifenhäuser is now taking a major step forward to enhance its local customer support and service capabilities.

With the establishment of a new Service Hub for the MEA, UAE and GCC regions Reifenhäuser encourages its strategy to strengthen comprehensive and responsive service solutions. The hub will include extended premises and the establishment of a highly specialized service team on site to encompass a full spectrum of field-engineering services, covering the installation of machinery, commissioning, and ongoing service support.

This expansion is driven by Reifenhäuser's commitment to being "Close to our customers," a philosophy that prioritizes proximity to customers to better understand and meet market demands. The new hub will enable Reifenhäuser to offer enhanced local support, ensuring faster problem resolution and improved accessibility for businesses operating in the MEA region. In line with this growth, Reifenhäuser has also expanded its facilities in Lagos (Nigeria), with plans to further expand its presence. The MEA market is recognized by Reifenhäuser as a very important and rapidly growing region.

Bharath Yalla, Managing Director of Reifenhäuser Middle East & Africa, commented on the expansion: "Our strong dedication to local markets is now embodied in UAE and Lagos. We promised, and we delivered. This is just the beginning of bringing our global expertise closer to our customer needs."

Bharath Yalla, Managing Director Reifenhäuser MEA © 2024 Reifenhäuser

Bernd Reifenhäuser, CEO of Reifenhäuser Group, also remarked on the company's customer-focused approach: “We are committed to building lasting relationships with our customers, ensuring they receive the guidance and support necessary for effortless equipment start-ups and optimal operational efficiency.”

Reifenhäuser's investment in the MEA region underscores its commitment to delivering exceptional service and support, reinforcing its position as a trusted partner in the plastics extrusion industry.

Reifenhäuser wins German Design Award for new user interface

At K 2025 in Düsseldorf, the Reifenhäuser Group unveiled its new company-wide machine user interface, which offers a uniform design language for blown film, flat film, and nonwoven lines – and stands out for its particularly simple operation. The overall concept impressed not only customers, but also the jury of the German Design Awards, who honored the system with the prestigious design prize during the trade fair.

Reifenhäuser NEXT: Tackling the skills shortage and achieving operational excellence with industrial AI

At K 2025, the Reifenhäuser Group will demonstrate Industrial AI's full potential for productivity in plastics processing. At the heart of the dedicated “Reifenhäuser NEXT” brand is a powerful AI chatbot that enables even inexperienced line operators to quickly solve complex tasks in their daily work, thereby maximizing availability, productivity, and quality.

EVENEXT & BURSTMATIC II to headline Mesdan S.p.A. presentation at ITM 2026

MESDAN S.p.A. will once again participate in ITM 2026, Turkey’s most important textile trade fair. The Italy-based leading manufacturer of yarn joining solutions and textile testing equipment,will be exhibiting at the booth of their local agent for the spinning, SARTEKS MAKINA at Hall 7, Stand 701A.

BB Engineering unveils new, patented “Val-uePack” spin pack at ITM

At the upcoming ITM in Istanbul, taking place June 9–13 at the Tüyap Fair Convention and Congress Center in Hall 7, Booth 702B, BB Engineering will once again be represented at a joint booth with its parent company, Barmag, and its representative, Tekstil Servis. The German machine manufacturer will show-case its expertise in man-made fiber and recycling technology, presenting its entire product portfolio, which includes compo-nents such as extruders and filters, as well as complete sys-tems for spinning synthetic fibers, air-texturing, and PET recy-cling.

FET’s revolutionary gel spinning system wins Techtextil Innovation Award

FET has received the prestigious Techtextil Innovation Award 2026 in the New Production Technology category. The Techtextil Innovation Award honours outstanding ideas in textile technology, sustainability, AI and the creation of technical textiles, selected by an international jury of experts. Ranging from new materials to new production technologies, this award recognises progressive ideas that are driving forces for numerous industries, such as automotive, medical and construction.

“We clearly see that reliability, flexibility, service and total cost of ownership are becoming increasingly important again.”

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Textile climate control system in workwear – exhibition at the 2026 SME Innovation Day!

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