#Retail & Brands

2024-06-27

H&M Group reports robust Q2 and six-month performance

The H&M Group has reported a robust performance in the second quarter (March 1, 2024 – May 31, 2024), with net sales rising by 3% to SEK 59,605 million. Gross profit surged by 11% to SEK 33,569 million, improving the gross margin to 56.3%. Operating profit increased significantly to SEK 7,098 million, achieving an operating margin of 11.9%. Adjusted operating profit stood at SEK 7,297 million. The result after tax soared by 52% to SEK 4,995 million.

In the first half of the year (December 1, 2023 – May 31, 2024), net sales edged up by 1% to SEK 113,274 million. Gross profit rose to SEK 61,224 million, and the operating profit increased to SEK 9,175 million. Cash flow from operating activities improved to SEK 16,567 million.

H&M has been recognized by Stand.earth for its climate initiatives, receiving the highest score among leading fashion brands. Additionally, the company’s AGM authorized the potential buyback of B shares until the 2025 AGM.

CEO Daniel Ervér highlighted the group's best results in years, emphasizing the company's strong financial position and commitment to sustainable growth. Despite a predicted 6% decrease in June sales due to adverse weather conditions, H&M remains optimistic about continued growth.

Key Highlights:

+ Q2 net sales: +3% to SEK 59,605 million

+ Q2 gross profit: +11% to SEK 33,569 million

+ H1 net sales: +1% to SEK 113,274 million

+ H1 gross profit: SEK 61,224 million

+ Stand.earth recognition for climate efforts

+ Authorization for potential B share buyback

With a focus on customer experience and strategic investments, H&M is poised for profitable and sustainable growth.

SHIMA SEIKI to showcase flat knitting and digital design solutions at Egypt Stitch & Tex

Leading Japanese computerized flat knitting technologist SHIMA SEIKI MFG., LTD. of Wakayama, Japan, together with its sales representative in Egypt, TTS (EL MASRIA FOR TRADE & TECHNICAL SERVICES), will participate in the upcoming 24th International Exhibition for Textile & Carpet Machineries, Printing Technologies and Accessories (Egypt Stitch & Tex) to be held in Cairo, Egypt this month.

Coats Digital launches AI-powered GSD RealMotion for motion analysis

Coats Digital has launched GSD RealMotion, an AI-powered solution designed to provide apparel manufacturers with greater visibility into factory-floor operations. By analysing shop-floor video and applying Coats Digital’s GSD methodology, the solution turns video recordings into structured, motion-by-motion method studies.

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

Archroma and Lameirinho partner in pioneering deployment of InOneGO single-step dyeing

Archroma, a global leader in specialty chemicals, and Lameirinho, a leading home textiles manufacturer based in Portugal, are collaborating to bring InOneGO by Archroma, a new single-step dyeing process, into commercial production. Lameirinho’s first InOneGo bedlinens collection is now available worldwide.

Reducing development times for technical textiles by accelerated thermo-oxidative aging in a high-pressure autoclave

Synthetic polymers used in technical textiles can be effectively protected against degradation caused by heat, oxygen, and water through the use of stabilizer systems. This enables service lives of several decades, extending to more than 50 years. As the use of durable technical textiles continues to grow, so does the demand for reliable methods to predict their service life within economically feasible testing periods. For the first time the German Institutes of Textile and Fiber Research Denkendorf (DITF) developed methods for robust service life prediction for textiles in an IGF research project.

ITA has developed a washable digital smart jacket with real-time feedback and an AI-powered app for rehabilitation

As part of the PhysioTaix research project, the Institut für Textiltechnik (ITA) of RWTH Aachen University is developing a digital smart jacket with integrated sensors. The jacket is washable and reusable; it tracks movements during rehabilitation exercises in real time and transmits the data to an app.