#Retail & Brands

2023-12-07

PUMA x VIVID VISIONS by Andrew Burgess: A textile-to-textile fashion experiment

Global sports company PUMA reveals a new collaboration with US upcycler, Andrew Burgess and his brand VIVID VISIONS with the launch of an experimental one-off capsule collection.

Working closely with PUMA, Andrew has created five designs, each crafted entirely from PUMA’s recycled polyester RE:FIBRE fabric. Shot on models in London’s iconic York Hall Leisure Centre, the art direction combines futuristic fashion design with retro sports nostalgia, paying homage to PUMA’s roots, while celebrating the brand and Andrews’ commitment to sustainable textile innovation.

https://about.puma.com/en/re-fibre

The creative imagery shows the garments repeated over and over – reflecting the infinite possibilities of circular fashion, where old garments are transformed into new ones, again and again.

Andrew, known for his talent in repurposing unwanted and damaged clothes, was inspired by PUMA's factory partners during a visit to Turkey. During his visit, Andrew witnessed first-hand the impressive progress PUMA has made in scaling up circular textile technology and produced his own bespoke RE:FIBRE fabric from recycled polyester garments.

“Seeing the innovation, research, machinery, sustainable practices and production that goes into crafting RE:FIBRE fabric was eye-opening. When I think of garment production, I think of the final sewing stage where the fabric comes together to make the finished product as that’s typically my upcycling process. But learning exactly what goes into breaking down old textiles - that would potentially have otherwise gone to landfill – before they become something new was super interesting.” Andrew says.

The collection itself reflects the beauty of the RE:FIBRE recycling process, with designs that embody the shredded, depolymerised, repolymerised, and reimagined textiles.

Andrew says “My brand VIVID VISIONS is all about blending the past with the future, so working with PUMA to create a one-off collection made from a ‘new’ recycled fabric was pretty cool. The fabric strips on the sleeves represent the RE:FIBRE yarn that’s been spun from the melted polymers, and the cut off trousers and jacket reflect the transformative process that is RE:FIBRE.”

This fashion experiment comes as a result of the ongoing collaboration between PUMA and the US based upcycler, who is part of PUMA’s Voices of A RE:GENERATION – an initiative that aims to improve transparency and conduct greater communication regarding the brand’s sustainability efforts.

https://about.puma.com/en/sustainability/voices-of-re-generation

The custom PUMA x VIVID VISIONS one-off collection is the final chapter in Andrews’ creative Thread the Loop campaign, a social content series which aims to raise awareness of PUMA’s efforts toward achieving “100% of product polyester used, coming from textile waste”, as PUMA CSO Anne-Laure Descours stated. “Rethinking how we produce garments and experimenting with ways that we can move towards a more circular business model is one of the main priorities of our sustainability strategy.”

https://www.instagram.com/p/C0K29Dygdb8/

Since the launch of the pilot in 2022, PUMA has produced recycled training jerseys for Manchester City, AC Milan, Olympique de Marseille and Borussia Dortmund. This month, PUMA have announced they’ve scaled up the textile recycling innovation. In 2024 official PUMA football replica jerseys* including those for the Euro and Copa América tournaments will be manufactured using RE:FIBRE recycled materials, made from old garments and factory waste rather than only recycled plastic bottles.

Images and videos of the PUMA x VIVID VISIONS by Andrew Burgess shoot

https://www.instagram.com/wandythemaker/?hl=en-gb

Andrew’s Thread The Loop Series to learn about his experience with RE:FIBRE in the run-up to the collection:

https://fastcat.puma.com/transfer/f0d37c79b407b078c0e7ce72ab0643ab8845a50ada6d335547d8edce7dacbd03

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

At the EU-Egypt Investment Conference, co-organised by the EU and the Government of Egypt on 29-30 June, the EU and Egypt are teaming up to intensify private sector investments in Egypt. They are also signing a Memorandum of Understanding (MoU) for the disbursement to Egypt of up to €1 billion in Macro-Financial Assistance.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

India ITME Society pushes trade & technology alliances in Singapore

India ITME Society hosted India Networking Program - Fabricating the Future of Textile Industry- From Heritage to High-Tech” on 29th October 2025 at Singapore an exclusive gathering of Ministry of Textile Officials, Embassy Officials, Entrepreneurs, Technocrats, Industry Organizations and Media Personnel's designed to foster collaboration, exchange ideas and explore opportunities in the Indian Textile & Textile Engineering Sector.

38th International Cotton Conference Bremen launches registration and unveils key topics

Participants can now register online for the 38th International Cotton Conference Bremen, which will be held on 25-27 March 2026 at the Haus der Bürgerschaft parliament building on market square. All visitors can look forward to a high-calibre conference programme, numerous additional meetings and a valuable exchange of knowledge and information. The comprehensive range of topics covering the entire value chain will provide practical expertise, address current developments, answer key industry questions, and provide new impetus for the future.

Innovation and customer proximity – KARL MAYER’s clear focus makes an impression

ITMA ASIA in Singapore was a resounding success for KARL MAYER, exceeding all expectations. The company welcomed visitors from 39 countries and held around 570 expert discussions. Most guests came from India, followed by China, Indonesia and Pakistan. The exchange with them was both well-founded and targeted. Conversation topics ranged from investment projects and new technologies to opportunities for cooperation and business expansion.