#Recycling / Circular Economy

2024-07-18

Millions of PUMA football jerseys made with recycled textile waste

Global sports company PUMA has scaled up its textile-to-textile recycling innovation RE:FIBRE, creating millions of replica football jerseys with a minimum of 75% recycled textile waste and other waste material. For the first time, from the start of the 24/25 season, PUMA football replica jerseys* (featuring 35 Clubs), including those for the Euro and Copa América tournaments, are made from RE:FIBRE.

The upscaling builds on the 46,000 RE:FIBRE jerseys produced in 2023 and seeks to not only reduce textile waste, but also to create less reliance on plastic bottles to produce recycled polyester products. To make the upscaling possible, PUMA is exploring diversified ways to recycle polyester – such as thermo-mechanical and chemical recycling techniques enabling PUMA to significantly increase its capacity to recycle textile waste.

“RE:FIBRE gives football fans a tangible example of how PUMA is working towards creating a Forever Better,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA. “Our wish is to have 100% of our polyester products created from textile waste. Rethinking how we produce and moving towards a more circular business model is important and RE: FIBRE is central to that.”

To celebrate this milestone, PUMA will hold a weekend of activities in the New York flagship store, timed to coincide with the launch of the AC Milan and Manchester City home replica kits and ahead of the two PUMA football teams playing in New York City. Fans of PUMA, AC Milan and Manchester City are welcome to get involved and celebrate PUMA’s RE:FIBRE journey in store.

Saturday 20th July 2024

One hundred limited edition badges upcycled from match worn jerseys by Jack Grealish and Christian Pulisic will be up for grabs in-store. The badges have been designed by US upcycler and PUMA Voice of a RE:Generation Andrew Burgess, to commemorate the expansion of PUMA RE:FIBRE.

Sunday 21st July

Andrew Burgess will host three upcycling workshops to educate fashion-curious consumers on the techniques for customising and upcycling clothing to extend their lifespan. Leaning into the crossover between sport and fashion, consumers will have the chance to take a RE:FIBRE t-shirt and turn it into a sportstyle inspired garment.

More information on this can be found here:

https://foreverbetter.com/en/circularity/refibre

PUMA’s sustainability efforts receive ‘Leadership Level’ scores

Sports company PUMA has received strongly improved scores for its sustainability efforts regarding water security and forests and maintained a top score for its climate policy in the latest ratings by global environmental non-profit CDP. While PUMA kept its A ranking in climate change, it improved its scores in water security and forest to A-, from a score of B and C respectively in the previous year, meaning it was ranked at a ‘leadership level’ in all categories analyzed by CDP.

Recover™ launches Recover™ Fabrics to accelerate recycled cotton adoption

Recover™, a leading materials science company and one of the world’s largest producers of recycled cotton fiber, today announced the launch of Recover™ Fabrics, a new product line designed to make premium, low-impact fabrics readily accessible to brands of all sizes, from global retailers to emerging labels.

India ITME Society pushes trade & technology alliances in Singapore

India ITME Society hosted India Networking Program - Fabricating the Future of Textile Industry- From Heritage to High-Tech” on 29th October 2025 at Singapore an exclusive gathering of Ministry of Textile Officials, Embassy Officials, Entrepreneurs, Technocrats, Industry Organizations and Media Personnel's designed to foster collaboration, exchange ideas and explore opportunities in the Indian Textile & Textile Engineering Sector.

38th International Cotton Conference Bremen launches registration and unveils key topics

Participants can now register online for the 38th International Cotton Conference Bremen, which will be held on 25-27 March 2026 at the Haus der Bürgerschaft parliament building on market square. All visitors can look forward to a high-calibre conference programme, numerous additional meetings and a valuable exchange of knowledge and information. The comprehensive range of topics covering the entire value chain will provide practical expertise, address current developments, answer key industry questions, and provide new impetus for the future.

Innovation and customer proximity – KARL MAYER’s clear focus makes an impression

ITMA ASIA in Singapore was a resounding success for KARL MAYER, exceeding all expectations. The company welcomed visitors from 39 countries and held around 570 expert discussions. Most guests came from India, followed by China, Indonesia and Pakistan. The exchange with them was both well-founded and targeted. Conversation topics ranged from investment projects and new technologies to opportunities for cooperation and business expansion.