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#Recycled Fibers

Leading fashion brands step up to unlock the next chapter of Circulose

Since 2024, under new ownership and leadership, Circulose has set a renewed strategic direction focused on securing long-term commitments with partner brands to bring CIRCULOSE® back to market at scale. This strategy has proven successful.

Today, Circulose is proud to announce a series of new partnerships with global fashion brands that recognise the value and importance of scaling next-generation materials.

Following H&M, Mango and Marks & Spencer, several leading fashion brands are now partnering with Circulose. These include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitments underpin the renewed trust and momentum of CIRCULOSE® and demonstrate strong industry confidence in its role as a next-generation material.

CIRCULOSE® continues to stand out as a proven, scalable solution for replacing virgin cellulose fibers such as viscose and lyocell. The strong partnerships and support from leading fashion brands signal that Circulose is ready to lead the transition to next-generation materials.

“These partnerships are an important milestone in Circulose’s new chapter. After a year of resetting our strategy and intensely engaging with brands, this wave of commitments shows our efforts are paying off. Their support will help to unlock the next phase of our production journey. We are proud to enable brands who are serious about transforming the textile industry” says Jonatan Janmark, Circulose CEO.



More News from Circulose

#Recycled Fibers

Circulose and CTA announce collaboration to enable lyocell fibers using CIRCULOSE® pulp

Circulose has announced an agreement with China Textile Academy Green Fibre (CTA) to offer lyocell fibers produced using CIRCULOSE® pulp. Producing lyocell from recycled pulp at commercial scale is an important step in making textile-to-textile recycled materials available across a wider range of textile applications.

#Recycling / Circular Economy

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

#Recycled Fibers

Circulose and Birla Cellulose announce partnership agreement to advance circular textiles

Circulose, a leading producer of recycled textile pulp for the fashion and textile industry, and Birla Cellulose, a global leader in sustainable viscose fiber, have signed a strategic partnership agreement to jointly accelerate textile recycling.

#Recycled Fibers

Circulose partners with Marks & Spencer to accelerate circular fashion

Circulose has announced a partnership with Marks & Spencer (M&S), making the iconic British retailer the first UK brand to join Circulose as a Scaling Partner. This milestone collaboration marks a powerful step forward in transforming how fashion is made, driving circularity from concept to scale.

More News on Recycled Fibers

#Recycling / Circular Economy

Reju opens its first R&D Center in the U.S. in Conshohocken, Pennsylvania

Reju, the company specializing in textile regeneration, today announced the opening of a Research and Development (R&D) Center in Conshohocken, Pennsylvania, the company's first proprietary research center in North America. Located within Technip Energies' existing Advanced Materials and Catalysts research center, the lab will allow Reju to accelerate the rollout of its recycling technologies and develop its next-generation circular solutions.

#Recycling / Circular Economy

Textiles Recycling Expo 2026 builds on successful debut with record attendance, global participation and expanded industry collaboration

The second edition of Textiles Recycling Expo concluded on 24–25 June at Brussels Expo, reinforcing its position as Europe's leading exhibition and conference dedicated exclusively to textile recycling and circularity.

#Spinning

"We will become a recycling powerhouse"

The textile industry is now in its fourth consecutive year of crisis, while automation, artificial intelligence and recycling are reshaping the rules of the game. In this interview, Rieter CEO Thomas Oetterli discusses the first signs of a market recovery, reflects on his first three years at the helm of the company, explains the integration of Barmag, outlines Rieter’s vision of the fully automated spinning mill and highlights the strategic importance of recycling. In doing so, he explains why the new Rieter Group aims to play a leading role in transforming the textile value chain into a circular economy.

#Recycling / Circular Economy

Countdown to Textiles Recycling Expo 2026: Brussels prepares for Europe’s textile recycling gathering

With only two weeks remaining until the start of the second edition of the Textiles Recycling Expo 2026, preparations are entering the final phase. The exhibition and conference, dedicated exclusively to textile recycling and circularity, will take place on 24–25 June 2026 at Brussels Expo and is expected to attract stakeholders from across the textile recycling value chain.

Latest News

#Weaving

Itema reaffirms its commitment to the Syrian textile industry at NasTex 2026

From July 18th to 21st, Itema will exhibit at NasTex at the Damascus Fairground (Hall 11 – Stand C02), marking its return to one of the Middle East’s historically significant textile markets. Itema will showcase advanced weaving technology designed to support the competitiveness and technological evolution of Syrian manufacturers and announces a new partnership with Growfast Agency as the sole agent of Itema in Syria.

#Knitting & Hosiery

KARL MAYER's HKS 2-SE Expands Possibilities for Premium Stretch WARP KNITS

Warp knitted fabrics with a woven look are more in demand than ever in the fashion and apparel industries. Stretch WARP KNITS, in particular, impress with their freedom of movement, breathability, and virtually wrinkle-free wear – thereby opening up new style worlds such as smart casual or business casual. When it comes to the highly efficient production of premium-quality stretch WARP KNITS, the HKS 2-SE has long been the machine of choice. KARL MAYER’s best-selling tricot machine produces standard elastic fabrics characterized by high gauges, smooth, delicate surfaces, and a soft hand feel.

#Textiles & Apparel / Garment

Catalyst Club launches in Florence: Where conversations become catalysts for change

The first chapter of Catalyst Club debuted in Florence, bringing together creative directors, entrepreneurs, manufacturers, journalists and innovators from across the fashion and textile industry for an evening of dialogue, exchange and connection.

#Composites

JEC Forum Southeast Asia 2026 highlights Taiwan as a strategic hub for the global composites industry

The third edition of JEC Forum organized in Southeast Asia brought together 350+ participants from 22 countries for three active days of high-level Business Meetings, conferences, and networking, emphasizing Southeast Asia’s growing role in the global composites market. Held for the first time in Taipei from 23 to 24 June 2026, following the successful first editions in Bangkok, JEC Forum Southeast Asia 2026 confirmed its position as the region’s leading business platform dedicated to the composites industry.

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