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#Recycled Fibers

Leading fashion brands step up to unlock the next chapter of Circulose

Since 2024, under new ownership and leadership, Circulose has set a renewed strategic direction focused on securing long-term commitments with partner brands to bring CIRCULOSE® back to market at scale. This strategy has proven successful.

Today, Circulose is proud to announce a series of new partnerships with global fashion brands that recognise the value and importance of scaling next-generation materials.

Following H&M, Mango and Marks & Spencer, several leading fashion brands are now partnering with Circulose. These include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitments underpin the renewed trust and momentum of CIRCULOSE® and demonstrate strong industry confidence in its role as a next-generation material.

CIRCULOSE® continues to stand out as a proven, scalable solution for replacing virgin cellulose fibers such as viscose and lyocell. The strong partnerships and support from leading fashion brands signal that Circulose is ready to lead the transition to next-generation materials.

“These partnerships are an important milestone in Circulose’s new chapter. After a year of resetting our strategy and intensely engaging with brands, this wave of commitments shows our efforts are paying off. Their support will help to unlock the next phase of our production journey. We are proud to enable brands who are serious about transforming the textile industry” says Jonatan Janmark, Circulose CEO.



More News from Circulose

#Recycled Fibers

Circulose and CTA announce collaboration to enable lyocell fibers using CIRCULOSE® pulp

Circulose has announced an agreement with China Textile Academy Green Fibre (CTA) to offer lyocell fibers produced using CIRCULOSE® pulp. Producing lyocell from recycled pulp at commercial scale is an important step in making textile-to-textile recycled materials available across a wider range of textile applications.

#Recycling / Circular Economy

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

#Recycled Fibers

Circulose and Birla Cellulose announce partnership agreement to advance circular textiles

Circulose, a leading producer of recycled textile pulp for the fashion and textile industry, and Birla Cellulose, a global leader in sustainable viscose fiber, have signed a strategic partnership agreement to jointly accelerate textile recycling.

#Recycled Fibers

Circulose partners with Marks & Spencer to accelerate circular fashion

Circulose has announced a partnership with Marks & Spencer (M&S), making the iconic British retailer the first UK brand to join Circulose as a Scaling Partner. This milestone collaboration marks a powerful step forward in transforming how fashion is made, driving circularity from concept to scale.

More News on Recycled Fibers

#Research & Development

Elastic yarns to become more recyclable and environmentally friendly in future

On 29 April 2026, ITA student Tobias Dickmeiß was awarded a sponsorship prize by the Wilhelm Lorch-Stiftung for his innovative approach, to replacing conventional elastane with elastic yarns made from thermoplastic copolyester elastomers (TPC). Thanks to their thermoplastic nature and compatibility with typical polyesters used in the textile industry, elastic TPC yarns offer improved recyclability. Furthermore, the use of the melt-spinning process in yarn production eliminates the need for solvents that are harmful to the environment and human health.

#Recycled Fibers

Syre expands partnership with Target to advance next-generation recycled materials at scale

Advancing next-generation materials to support scalable circular solutions across global retail Stockholm, May 2026 — Syre, the textile impact company hyperscaling textile-to-textile recycling today announced an expanded collaboration with Target to accelerate the adoption of next-generation recycled materials across retail at scale.

#Recycling / Circular Economy

RE&UP contributes to Global Fashion Summit 2026 circularity discussion

RE&UP contributed to the global conversation on textile circularity at Global Fashion Summit 2026 in Copenhagen, where Fatih Konukoğlu, Chairman of RE&UP and Vice Chairman of Sanko Holding, took part in both the keynote session “The New Rules” and the panel discussion “A Reckoning and Renewal for Circular Horizons”, alongside leaders from H&M Group, Looper Textile Co. and Sourcing Journal.

#Recycling / Circular Economy

Europe’s textile future at a turning point: New 2030 Circularity Blueprint aims to scale recycling and unlock investment opportunities

The EU textile system is at a critical crossroads. Today, less than 1% of discarded garments are recycled into new garments, despite EU-wide obligations for separate collection. In response, Global Fashion Agenda (GFA) is launching the 2030 Circularity Blueprint, in partnership with ReHubs. This ambitious initiative is designed to support the transformation of the EU textile ecosystem to advance textile-to-textile recycling and drive the transition to a circular economy.

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#INDEX 2026

“We clearly see that reliability, flexibility, service and total cost of ownership are becoming increasingly important again.”

The nonwovens industry continues to face a challenging market environment. Nevertheless, AUTEFA Solutions reports successful projects, new line sales and growing demand for energy-efficient and flexible solutions. In this interview, André Imhof of AUTEFA Solutions talks about competitiveness against Chinese suppliers, new service and recycling concepts, the growing importance of application development and the opportunities created by countercyclical investments.

#INDEX 2026

“Needle punching technology is more universal and sustainable than ever!”

Needle punching technology was long regarded as a rather traditional and comparatively slow technology within the nonwovens industry. In this interview, Johann Philipp Dilo explains why needle punching is more relevant than ever today – ranging from energy efficiency and resource conservation to hygiene applications, new machine concepts and design-oriented nonwoven solutions.

#Research & Development

Textile climate control system in workwear – exhibition at the 2026 SME Innovation Day!

Conventional protective workwear often reaches its limits during strenuous physical activity. In particular, the transport of sweat and excess body heat poses a problem. The German Institutes of Textile and Fiber Research (DITF) conducted research on flow-optimized, air-conducting textile structures that enable targeted climate control directly on the body. These structures can be integrated straight into protective work garments. The textile climate control system supports the body’s natural thermoregulation. This contributes to improved workplace safety and comfort.

#Nonwovens

PET spunbond from China – EDANA welcomes imposition of provisional anti-dumping measures

On 13 May 2026, after eight months of investigation, the European Commission imposed provisional anti-dumping duties of 45.6-50.0% on imports of PET spunbond from China. EDANA welcomes this expression of the Commission’s clear determination to protect EU industries from the unfair trade practices of Chinese producers.

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