[pageLogInLogOut]

#Textile chemistry

Archroma launches AVITERA® RASPBERRY SE

Archroma, a global leader in specialty chemicals towards sustainable solutions, has taken sustainable and cost-effective cellulosic dyeing to the next level with the introduction of AVITERA® RASPBERRY SE to extend the GENERATION NEXT platform for economical sustainability in dark shades.
Archroma launches AVITERA® RASPBERRY SE to extend the GENERATION NEXT platform for economical sustainability in dark shades  © 2025 Archroma
Archroma launches AVITERA® RASPBERRY SE to extend the GENERATION NEXT platform for economical sustainability in dark shades © 2025 Archroma


Extending the AVITERA® SE GEN NEXT platform color of deep shades, the IP-protected brilliant trichromatic red empowers mills to achieve rich, dark and extra-dark shades while meeting the stringent fastness and sustainability requirements of leading brands and retailers. The newest element also offers significantly lower processing costs, with focus on reducing the recipe cost together with reliable right-first-time performance as well, “AVITERA® SE revolutionized the dyeing of cellulosic fibers and blends when it was introduced 15 years ago – setting a new benchmark with state-of-the-art application and fastness performance and advanced sustainability,” Dhirendra Gautam, VP Marketing, Archroma said.

“Our goal was always to offer a full range of attractive colors without limits. With AVITERA® SE RASPBERRY SE as our new trichromatic red, we are now enabling fashion and textile companies to produce differentiated end articles in consistent and long-lasting dark and extra-dark shades with the same cost-competitiveness as in pale and medium shades. This is another major step forward on our PLANET CONSCIOUS+ journey to economic and environmental sustainability for our industry,” he continued.

Substantial savings on challenging dark shades

Dyeing darker shades – such as black, navy and especially red – has traditionally been more challenging and costly than dyeing lighter colors. Achieving a deep, uniform color requires higher dye concentrations and more water and energy, and often also demands additional steps or re-dyeing. Dark shades, particularly red, also tend to fade more quickly than light colors, especially when exposed to sunlight and repeated home laundering.

With high-speed low-temperature wash-off, high process reliability and excellent reproducibility on dark and ultra-dark shades, the AVITERA® SE GENERATION NEXT dyestuffs allow mills to achieve water and energy savings of up to 50% compared to best available technology, and to slash CO2 emissions and effluent discharge by up to 50% as well. They can also increase mill output by up to 25% or more.

Excellent fastness for vibrant colors, wash after wash

The AVITERA® SE GENERATION NEXT dyes offer excellent fastness properties, retaining their vibrant colors through repeated home laundering, even when exposed to chlorine and oxidative bleach. They also demonstrate good resistance to light and perspiration. This performance meets the stringent color fastness standards of leading industry standards and makes them suitable for the High IQ® Lasting Color and High IQ® Lasting Color Eco color retention programs.

Crucially, all of the AVITERA® SE dyes are free from arylamines, including pCA*, and comply with bluesign® and ZDHC Level 3.

Maximum resource savings, highest performance levels

Under the PLANET CONSCIOUS+ framework, AVITERA® RASPBERRY SE qualifies for the IMPACT+ category on the SUPER SYSTEMS+ matrix. This indicates that it delivers maximum durability and resource savings with the cleanest chemistry and highest performance.

Wide color range with top color consistency

AVITERA® SE RASPBERRY SE sits alongside three other deep colors in the AVITERA® SE range, providing opportunity to expand to the dark shade arena with both environmental and economical sustainability:

+ AVITERA® BLACK PEARL SE: A strong, greenish-cast black dye that can be used to correct metamerism.

+ AVITERA® BLUE HORIZON SE: A trichromatic, greenish-cast blue element with high resistance to nitrogen oxides (NOx) in the atmosphere.

+ AVITERA® NIGHT STORM SE: A strong navy shade with a greenish cast, recommended for dyeing the deepest navy and combination shades.

AVITERA® SE set a new benchmark for sustainability in the textile industry when it launched in 2010. The range’s color palette has been significantly expanded over the years, while performance has improved, and greater cost savings have been made possible through recipe optimization and added environmental benefits. Generation Next, the fourth generation of the revolutionary dye solution, adds dark and extra dark shades for next-level economic sustainability.


* Non-detectable on the garment

® Trademarks of Archroma registered in many countries.

© 2025 Archroma



More News from Archroma Textile Specialties

#Textile chemistry

Orta and Archroma launch denim collection dyed with wool waste

Archroma, a global leader in specialty chemicals, and Orta Anadolu, the premium Türkiye-based denim manufacturer behind the ORTA brand, today announced a collaboration to bring circular dye chemistry into commercial denim production.

#Denim

Archroma expands denim possibilities at Kingpins Amsterdam

Archroma, a global leader in specialty chemicals, will present a portfolio of six sustainable denim innovations at Kingpins Amsterdam from April 15-16, 2026. Under the theme “Creating Possibilities in Denim”, the showcase reflects Archroma’s commitment to giving brands and mills solutions that are as commercially compelling as they are environmentally responsible.

#Textile chemistry

Archroma brings high-impact textile innovations to Colombiatex 2026

Archroma, a global leader in specialty chemicals towards sustainable solutions, is proud to announce its participation in Colombiatex 2026, one of the most influential textile and apparel industry events in the Americas. The event will take place in Medellín, Colombia, from January 27 to 29, where Archroma will welcome visitors at Booth PC006.

#Textile chemistry

Archroma and HeiQ partner to bring revolutionary antimicrobial and odor-control solutions to textile industry

Archroma, a global leader in specialty chemicals towards sustainable solutions, and HeiQ, a Swiss deeptech materials innovator active in functional textiles and sustainable fibers, have entered into a co-marketing agreement that combines their complementary strengths to deliver advanced, planet-conscious anti-odor and antimicrobial technologies to brands, retailers, and textile mills worldwide.

More News on Textile chemistry

#Techtextil 2026

Covestro to exhibit solutions for a more sustainable and productive textile industry at Techtextil 2026

Covestro will present a broad portfolio of material innovations for textile coatings, adhesive films and thermoplastic polyurethanes (TPUs) at Techtextil 2026 (Hall 11.0, Booth C79). The exhibits will demonstrate how advanced solutions can enhance durability, recyclability and manufacturing efficiency across applications such as automotive, infrastructure, protective apparel and sportswear. A particular focus will be on more sustainable coating technologies, including antimicrobial systems based on INSQIN® in combination with AGXX from Heraeus Precious Metals, as well as the integration of Pontacol® thermoplastic adhesive films into Covestro’s offering.

#Techtextil 2026

TANATEX to spotlight compliance-driven innovation at Techtextil 2026

At Techtextil 2026, TANATEX Chemicals will present a focused innovation story built around a clear market need: helping textile manufacturers meet increasingly demanding sustainability and compliance requirements without compromising critical performance.

#Textile chemistry

A flagship for chemical production: BASF inaugurates world-scale Verbund site in China

BASF today (March 26, 2026) celebrated the official inauguration of its newly built, world-scale Verbund site in Zhanjiang, Guangdong Province in southern China. Covering an area of around four square kilometers, it is more than a major BASF project in the chemical growth market of China. “Zhanjiang shows what the future of chemistry looks like: efficient, digital and sustainable by design. The site showcases a smart integrated Verbund structure on an industrial scale,” said Dr. Markus Kamieth, CEO of BASF, at the ceremony attended by representatives from government, customers, business partners and employees.

#Research & Development

Hof University develops sustainable textile coating for the fashion of tomorrow from mushrooms

Clothing is often treated as disposable: T-shirts for events, general merchandise, or short-term campaigns frequently end up in the trash after only a few uses. This is particularly problematic given that their production still largely relies on fossil-based materials. This is precisely where a new research project at Hof University of Applied Sciences comes in.

Latest News

#Raw Materials

New study shows low environmental impact by Cotton made in Africa Organic Cotton from Tanzania

Today, the Aid by Trade Foundation (AbTF) is announcing the results of a comprehensive life-cycle analysis (LCA) for cotton produced in Tanzania under the Cotton made in Africa Organic (CmiA Organic) standard. The study emphasises the small ecological footprint of CmiA Organic verified cotton. This can largely be traced back to the absence of synthetic pesticides, artificial fertilisers, and artificial irrigation. Consequently, CmiA Organic cotton can help the textile industry meet regulatory requirements as well as science-based targets. The results also show that the consequences of climate change threaten the livelihoods of these cotton farmers, even though the type of agriculture they practise barely contributes to climate change.

#Raw Materials

Better Cotton Initiative strengthens regenerative focus in standard update

The Better Cotton Initiative (BCI) has strengthened the regenerative focus of its field-level standard with the launch of a new version of its Principles & Criteria (P&C), which marks the next step in the organisation’s journey to becoming a regenerative standards system.

#Man-Made Fibers

Selenis and Kintra Fibers partner to scale 100% bio-based synthetic fiber technology

Selenis, a leading global specialty polyester manufacturer, today announced a strategic manufacturing partnership with materials science company Kintra Fibers to scale Kintra’s patented fiber-grade PBS resin - a 100% bio-based and biodegradable material designed for textile applications.

#Functional Fabrics

PERFORMANCE DAYS proves its relevance as the industry’s key meeting point

Held on March 18–19, 2026, PERFORMANCE DAYS once again confirmed its position as a leading international platform for functional textiles. A total of 3.366 trade visitors and around 560 exhibitors gathered in Munich, with the event already kicking off successfully on DAY 0, which received highly positive feedback for its interactive format. Despite challenging conditions caused by the public transport strike in Munich, the event saw strong attendance and a consistently high level of activity across both exhibition days.

TOP