#Textile chemistry

2025-03-06

HEIQ expands in ASIA with BIG SUNSHINE as key partner

HeiQ, a global leader in materials and textile innovation, is strengthening its presence in Asia by onboarding BIG SUNSHINE CO., LTD. as a key full-service partner in the region. This collaboration aims to further improve HeiQ’s overall service capabilities in Taiwan and across the wider Asian region, furthering its vision of global expansion and footprint in Asia.

Driving innovation without borders

For close to 20 years, HeiQ has been at the forefront of material innovation developing some of the most effective, durable and high-performance textile technologies on the market. The company’s global network of partners plays a crucial role in delivering seamless service, on-site, on-time technical support in native languages and full visibility across the entire value chain.

Founded in 1988, BIG SUNSHINE CO., LTD. is a leading producer and distributor of dyestuffs and auxiliaries. In 2020, the group was listed on the Taiwan Stock Exchange under the name BIG SUNSHINE CO., LTD. With a strong corporate structure, a comprehensive supply management system, and an experienced sales and technical team, BIG SUNSHINE CO., LTD. is a trusted industry leader in the region.

Strengthening HeiQ’s global reach through strategic parnerships

As part of its long-term strategy to increase exposure of their innovation along with enhancing global service levels, HeiQ’s collaboration with BIG SUNSHINE CO., LTD. ???? immediately establishes footprint, covering warehousing, sales offices, and highly skilled technical team in key regional markets. This partnership will foster closer relationships with their valued mill partners, accelerate the adoption of HeiQ’s cutting-edge technologies, and open new opportunities for collaboration across the entire value chain

By leveraging BIG SUNSHINE CO., LTD. experienced sales and technical teams, along with its other key assets, HeiQ reinforces its commitment to drive innovation, expand its footprint in Asia, and strengthen its leadership in the textile industry.

Musa Raibin, Chief Sales Officer, reiterates that “HeiQ is always on the lookout to expand our partner network and BIG SUNSHINE CO., LTD.is a perfect fit in our wider partner umbrella. They have excellent standing as a knowledgeable industry leader in Taiwan and we’re extremely glad to be bringing them into our partner portfolio. We believe that this will help contribute to the further growth of both organizations in the region. We are excited to get started with BIG SUNSHINE CO., LTD. to help establish our motto “Differentiate. Innovate” in the region.”