Adoption of the internationally recognised GSD™ methodology will transform labour costing accuracy, standardise work methods, improve productivity, and strengthen Embee International’s position in global apparel markets

Headquartered in Ismailia, Egypt, with additional facilities in Suez, Port Said, and Alexandria, Embee International employs more than 12,000 people. The company operates 4,800 sewing machines across 134 sewing lines and produces approximately four million units per month. Its diverse product range includes outer jackets, trousers, chinos, denim pants, shorts, leggings, underwear, tees, polos, shirts, and soft-shell jackets.

As a trusted supplier to brands such as Decathlon, Fruit of the Loom, LC Waikiki, Walmart, Calvin Klein, Skechers, Lee Wrangler, New Yorkers, and Defacto, Embee International is committed to operational excellence, ethical manufacturing, and sustainable growth.

Prior to adopting GSDCost, Embee International relied on manual time studies using stopwatches and inconsistent measurement methods. This led to inaccurate Standard Minute Values (SMVs), incorrect costings, unrealistic production targets, lengthy negotiations with buyers, and inefficient line balancing. It also faced high production costs due to non-standardised work methods, inconsistent quality from variations in operator techniques, frequent bottlenecks and missed delivery deadlines caused by poor production visibility.

Sherwin Ricky Jonas, Head-Industrial Engineering & CI said: "GSDCost delivers a clear, data-driven view of our production processes, allowing us to measure performance accurately, standardise work methods, and optimise resource utilisation. By enhancing workforce efficiency while upholding quality and compliance standards, it fosters seamless interdepartmental coordination, streamlines operations, and drives continuous improvement through informed decision-making."

With GSDCost, Embee International can now produce precise, data-backed labour costings that improve buyer negotiations and optimise operator methods to reduce SMVs and increase efficiency. The company is building a robust digital SMV library to accelerate new style costing and planning while improving production visibility and line balancing. This transformation is enabling Embee International to create a more agile, scalable operation capable of meeting the fast-paced demands of the global apparel market and supporting long-term growth.

Diaa Hasham, Digital Manager, Sales, Coats Digital, added: “Embee International is a leading force in global apparel manufacturing, and we are thrilled that such a prestigious company has chosen Coats Digital’s GSDCost solution to drive its digital transformation. By optimising production processes through proven, scientific methods, Embee International is strengthening the resilience and efficiency of its operations. In a market where brands demand closer collaboration with fully digitised supply chain partners, GSDCost provides a common language for manufacturers and brands alike, helping to meet cost, quality, and delivery targets while promoting sustainable and ethical practices. We look forward to supporting Embee International throughout its digital transformation journey, so it continues to benefit from improved efficiencies, enhanced profitability, and a stronger position in the global apparel industry.”