#Retail & Brands

2024-03-07

Leveraging the unifying power of sport to drive positive transformations

adidas announces the establishment of the adidas Foundation, a dedicated initiative designed to consolidate and amplify the company's commitment to making a meaningful impact on the communities it serves.

The adidas Foundation will center its impact around three core pillars: "People," "Planet," and "Relief." Within the "People" category, three distinct programs will be established, emphasizing anti-discrimination, sport for development, and inclusive access to sports for all. Under the "Planet" category, two dedicated programs will be developed to concentrate on preserving the physical spaces of sport and promoting sustainable practices in sport. Additionally, the "Relief" category will enable the adidas Foundation to respond to the evolving needs of partners and the global communities they serve during times of disaster and crisis.

The adidas Foundation acts as an independent entity led by a dedicated team of experts accountable for carrying out all program operations. It is supervised by the Board of Directors of the adidas Stiftung which is composed of a majority of independent experts that act as the sole shareholder of the adidas Foundation.

The adidas Foundation is set to commence its program operations in March 2024, initiating with an open request for proposals from organizations seeking funding for projects dedicated to combatting hate and discrimination through sport and physical activity. A complete set of evaluation criteria, along with application guidance for potential applicants is now available at adidasfoundation.org.

The adidas Stiftung and adidas Foundation gGmbH, a non-profit company under German private law, are based in Germany and will work with organizations and partners around the world.

To learn more about the adidas Foundation, please visit

adidasfoundation.org

Adidas achieves strong start to 2025 with double-digit growth across all markets

Sportswear giant adidas has reported a significantly better-than-expected performance for the first quarter of 2025, reflecting strong momentum across both lifestyle and performance categories. The company posted a 13% increase in currency-neutral revenues, driven by 17% growth in the adidas brand and broad-based double-digit gains across markets, sales channels, and product segments.

adidas finishes successful year with better-than-expected fourth quarter results

adidas today announced preliminary results for the fourth quarter of 2024. In Q4, currency-neutral revenues increased 19%. In euro terms, the company’s revenues grew 24% to € 5,965 million (2023: € 4,812 million). Excluding Yeezy sales in both years, currency-neutral revenues increased 18%. The company’s gross margin increased 5.2 percentage points to 49.8% (2023: 44.6%). Operating profit reached € 57 million in the quarter (2023: operating loss of € 377 million).

Arthur Hoeld, Executive Board Member for global sales, to step down from the Executive Board of Adidas - Mathieu Sidokpohou appointed as successor

Arthur Hoeld, Executive Board member responsible for Global Sales, has informed adidas AG’s Supervisory Board that he will not extend his Executive Board mandate beyond March 31, 2026. The Supervisory Board has accepted his decision and both parties mutually agreed on the early termination of his appointment as an Executive Board member with effect from the end of October 31, 2024.

adidas celebrates 75 years of innovation and sports history

The year 2024 is a special one for sporting goods manufacturer adidas: on August 18, the Herzogenaurach-based company celebrates its 75th anniversary. With great sporting events such as the Olympic Games in Paris, the European Football Championships in Germany and the Copa America in the US, the 2024 year of sports provides a perfect setting for the anniversary.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

VIATT 2026 to debut German Pavilion, strengthening European participation alongside key Asian textile hubs

Vietnam’s textile and garment sector continues to be a major contributor to the country’s economic growth, with export revenues expected to reach USD 46 billion in 2025, a 5.6% increase from 2024 . From 26 – 28 February, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is set to contribute to economic growth opportunities by accelerating digital transformation and green transition across the entire textile value chain. The upcoming edition will respond to the rising demand for advanced technologies and sustainable materials with the introduction of the German Pavilion, alongside strong exhibitor participation from key Asian sectors, as well as several high-profile fringe events.

Sustainable, lightweight, and sound absorbing: Polyester-based front trunk solution for BEVs

As car manufacturers look to further reduce their carbon footprint, Autoneum has developed an innovative front trunk solution for battery electric vehicles (BEVs), made entirely from polyester-based textile. The Ultra-Silent Frunk offers significant weight reduction, improved acoustic and thermal insulation, and uses up to 70 percent recycled material, supporting sustainable and efficient vehicle design. Autoneum, global technology leader in acoustic and thermal management for vehicles, has already received orders for the new frunk from three major OEMs in Asia and Europe to be built in three BEV models. Series production for two BEVs has been underway in China and Germany since last year.