#Recycling / Circular Economy

2024-07-25

Denim icon Wrangler® announces a second installment of Wrangler Reborn™ to bring discarded denim back into action

Wrangler teams up with Beyond Retro for the first time to develop innovative and more circular ways of creating products – giving denim waste a second life.

After a successful initial launch in 2022, global denim icon Wrangler® today announced the launch of the second installment of Wrangler Reborn™ – the latest collection to celebrate the upcycling of denim. The newest Wrangler Reborn™ sees the brand collaborate with BVH Services’ brand Beyond Retro, for the first time. BVH are one of the largest vintage retailers across Europe with a reputation for producing on-trend fashion without a hefty carbon footprint making them the perfect partner to give the collection a new dimension and even greater scale globally.

Purposefully crafted with circularity and sustainability in mind, the latest Wrangler Reborn™ Collection features a sustainable twist on some of its classic styles, including the Greensboro Straight Leg Jean, Reworked Short, Icon Jacket and Heritage Shirt that provide consumers with wardrobe staples they can wear for years to come while simultaneously diverting textile waste from landfills. To create the collection, Wrangler revived discarded denim and transformed it into apparel tough enough to stand the test of time that can be repurposed and re-loved, providing consumers the opportunity to buy better.

To create the collection, Wrangler revived discarded denim and transformed it into apparel tough enough to stand the test of time that can be repurposed and re-loved, providing consumers the opportunity to buy better. Wrangler’s commitment to durability and long-lasting quality products has helped to keep waste out of landfills since 1947. Wrangler Reborn™ enhances that commitment and is an additional step towards the brand’s WeCare Wrangler™ goals, crafted to create a better future through its commitment to sustainability. (Photo: Business Wire)

“At Wrangler we pride ourselves on products that last and, with a pioneering spirit, we have helped define style and lifestyle trends for more than a century. The Wrangler Reborn™ Collection spotlights the resilience of high-quality denim and Wrangler’s commitment to crafting quality pieces that can be passed down from generation to generation. We are very excited to be launching this new collection of Reborn with BVH Services’ brand Beyond Retro, one of Europe’s largest vintage retailers who will bring new life to this sustainability initiative,” Said Vivian Rivetti, Wrangler’s Head of Global Design.

Wrangler’s commitment to durability and long-lasting quality products has helped to keep waste out of landfills since 1947. Wrangler Reborn™ enhances that commitment and is an additional step towards the brand’s WeCare Wrangler™ goals, crafted to create a better future through its commitment to sustainability.

The limited-edition Wrangler Reborn™ Collection is available for purchase online at Wrangler.com, as well as in selected stores globally. Prices range from $90-180.

To learn more about Wrangler’s sustainability initiatives, visit wrangler.com/we-care.html. Follow @wrangler to stay up to date on Wrangler Reborn™ and other sustainability goals, including the Accelerating Circularity, a non-profit focused on textile-to-textile recycling systems.

Reju opens its first R&D Center in the U.S. in Conshohocken, Pennsylvania

Reju, the company specializing in textile regeneration, today announced the opening of a Research and Development (R&D) Center in Conshohocken, Pennsylvania, the company's first proprietary research center in North America. Located within Technip Energies' existing Advanced Materials and Catalysts research center, the lab will allow Reju to accelerate the rollout of its recycling technologies and develop its next-generation circular solutions.

New skills for a circular textile economy

Based on the results of a comprehensive analysis, the Erasmus+ project Skills4Circularity is developing three practical training modules covering recycling technologies, eco-design for the circular economy and sustainable manufacturing. The content of the first module, Recycling Technologies, has now been developed and validated together with industry representatives. The module provides participants with knowledge of regulatory requirements, material sorting and the preparation of textile waste for recycling.

Itema reaffirms its commitment to the Syrian textile industry at NasTex 2026

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JEC Forum Southeast Asia 2026 highlights Taiwan as a strategic hub for the global composites industry

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