First launched in January 2025 with Bestseller, Eileen Fisher, Everlane, and Zalando, alongside supply partners Arvind, Birla Cellulose, and Foshan Chicley, Fiber Club is addressing minimum order quantities and pricing challenges that have historically limited the adoption of new materials. By aggregating demand across pulp, fiber, and yarn stages, this first-of-its-kind roadmap for scaling next-gen materials is helping brands move from pilot testing to commercial product launches and long-term material commitments.

Each brand within this cohort is developing collections using TENCEL™ | Circ® with REFIBRA™ technology, made with 30% Circ pulp sourced from recycled polycotton textile waste. Circ provides the recycled pulp, which Lenzing converts into TENCEL™ | Circ® with REFIBRA™ lyocell fibers. Linz Textil spins the fibers into yarn, and each brand nominates its own fabric and garment manufacturers to ensure smooth integration into existing supply chains. This model allows brands already working with Lenzing fibers to adopt Circ materials easily while expanding Circ’s network of manufacturers capable of producing circular textiles at scale.

Fiber Club supports brands as regulatory pressure, commercial requirements, and consumer expectations are accelerating the circular transition. In the US and Europe, proposed extended producer responsibility (EPR) policies are an early sign that brands will need to begin taking greater responsibility for textile waste and invest in recovery and recycling systems. Collectively, these shifts are reinforcing recycled materials as an increasingly important business priority, driving demand for scalable, commercially viable solutions that can be easily integrated into existing supply chains. 

“With Circ’s technology proven, the next phase of scaling is to lower the barriers to commercialization,” said Peter Majeranowski, CEO of Circ. “Brands are increasingly facing pressure from the market to reduce waste and use better materials, and there’s a shared understanding across the industry that the status quo can’t continue. The Fiber Club model operates within existing manufacturing systems to address the costs and complexity that have held brands back, making circular materials viable today.”